Refresh Your Online Presence
Step 1
Use a style guide so your website matches your brand. Think type, color palette, imagery and tone of voice.
Step 2
Create a consistent layout for each page type.
Step 3
Have clear and simple calls to action, a.k.a. CTAs that make your site easy to navigate.
Step 4
Use a responsive design so your site can been viewed easily on any device.
Step 5
Make your site accessible to all users by exploring various website evaluation tools.
Step 6
Optimize for SEO, follow best practices so you can rank higher in search results. Hint: Using social media platforms will also drive traffic to your site.